Enjoy Life Foods
GM, Chief Sales & Marketing Officer
Joel is the General Manager, Chief Sales & Marketing Officer for Enjoy Life Foods, the #1 brand in the Free-From food & beverage category. Having spent a number of years on the agency & consulting side, Joel brought his expertise to the CPG brand side. Over a 4-year period, he developed and executed a sales and marketing growth strategy that resulted in 212% revenue growth while achieving positive EBITDA, ultimately resulting in a successful sale of the brand & the company to Mondelez International, a leader in the global FMCG category. Three years post-acquisition, he leads the business unit for Mondelez, having returned the brand back to double-digit growth.
Joel was named by Brand Quarterly magazine as one of the 50 Over 50 Marketing Thought Leaders. He is ranked by Forbes.com as the #30 Most Influential CMO on Social Media. Social Media Marketing Magazine ranks him s #21 CMO on Twitter.