|Monday, May 14, 2018|
|6:00 PM - 6:45 PM|
|6:45 PM - 9:00 PM|
|Tuesday, May 15, 2018|
|7:30 AM - 8:30 AM|
|8:30 AM - 8:45 AM|
|8:45 AM - 9:20 AM|
The Future of Retail and Consumer Industries
Casey Carl, former Chief Strategy and Innovation Officer, Target, shares his perspective and insights on the future of CPG retail with Patrick Moorhead, Chief Marketing Officer, Label Insight, in this fireside-chat style presentation. The tectonic plates of retail and brands and their relationship with consumers has shifted. Learn how the shoppers' demand for honesty and transparency is driving fundamental changes in the ways companies and brands go-to-market.
|9:20 AM - 9:55 AM|
The Corporate Value of Transparency
Value can be defined in various ways, as it is a quality that renders something desirable. Transparency has many corporate values, both measureable and subjective. Anne Bernier, Sr. Director, Business Process Strategy, Topco Associates LLC, shares the cooperative’s holistic view of transparency, including not only an information exchange of top quality data and attribution, but also best-in-class digital imaging, regulatory disclosure, and ease of access to product information and details. The value of Topco’s 50 member-owners is vast and the value of consumers is limitless.
Presentation by: Anne Bernier, Sr. Director, Business Process Strategy
|9:55 AM - 10:25 AM|
|10:25 AM - 11:00 AM|
The Dangerous Disconnect between Consumers and Big Food
Do you know the risks to your business when consumers hold you responsible, but don't trust you? Consumers are increasingly interested in and less trusting of Big Food. They hold food companies responsible for safe, healthy, responsibly produced food, but they don't trust you to deliver. In this session, Roxi Beck, Director of Consumer Engagement, The Center for Food Integrity, will share research insights on the challenge of the dangerous disconnect, and how increasing transparency can lead to increased trust.
Presentation by: Roxi Beck, Director of Consumer Engagement
|11:00 AM - 11:30 AM|
Q&A with Keynotes
Morning speakers will take general questions from the audience submitted via smartphones.
|11:30 AM - 12:30 PM|
|12:30 PM - 1:10 PM|
Track 1: Culture of Transparency
A Corporate Blueprint for Transparency Success
Transparency fears are real and often differ from one discipline to another. But don’t let that stop your company from creating a successful transparency initiative. Procter & Gamble’s Trade Standards Director Erin Hennessey discloses the road map that steered the CPG market’s biggest transparency compliance initiative to date. Learn how a shared commitment to the consumer united c-suite champions, a multifunctional team, and a single leader who stayed true to the vision.
Presentation by: Erin Hennessey, Trade Standards Director
Track 2: Consumer Marketing
Activate and Evolve Product Transparency: How to Catch–and Ride–a Better CPG Growth Wave
Two-thirds of consumers claim they want to know everything that's going into the products they purchase and use. But Nielsen data reveals clean label products continue to gain favor with consumers. As retailers and CPGs respond with more "clean" options, the questions beg: what's next?
Sarah Schmansky, VP of Nielsen's Fresh Growth & Strategy Team reports on the evolution of clean labels as well as emerging opportunities for CPGs and retailers to win with transparency.
Presentation by: Sarah Schmansky, VP, Fresh Growth & Strategy Team
|1:20 PM - 2:00 PM|
Learning from the Little Guy
How small innovators are driving transparency, and what every company can learn from them. This panel discussion is led by Joel Warady, CMO, Enjoy Life Foods.
Panel Moderated by: Joel Warady, CMO, Enjoy Life Foods
Sarah Chalos, Founder & President, IHeartKeenWah
Matt Matros, Founder, Limitless Coffee & Tea
Michelle Lorge, VP, Marketing, Simple Mills
Clear Labeling: Transparency 2.0
There is an all-out race to reformulate and reframe foods and household products to reduce chemicals, synthetic ingredients and anything consumers might perceive as 'not natural.' But achieving your clean label goals alone will not provide a clean bill of health from skeptical consumers.
We will share our proprietary research that reveals what consumers are asking for; why; and how much information they really want. While research shows no decline in consumer demand for information we are learning that 'more information' is not going to win back lost trust.
To be a truly trusted brand today requires a new playbook for marketing and a personalized information-sharing ecosystem that starts on-pack. We will share insights on how to optimize the 'hidden white space' on-pack to send a CLEAR SIGNAL to consumers that your brand is doing all it can to clear away the clutter and restore consumer faith.
Linda Eatherton, Managing Director, Partner, Global Food & Beverage Practice
|2:00 PM - 2:30 PM|
|2:30 PM - 3:10 PM|
The Consumer's Transparency Experience
Innit is more than a food app, it's a connected food platform, a centralized hub that integrates a disjointed food system–from CPG products to the connected kitchen– to give consumers the information they need to make smart, personal decisions. Josh Sigel, Chief Operating Officer, talks about the shared commitment to help consumers eat and live better that brings varying partner products and services together for a unique ecosystem that enables a creative, enjoyable and confident experience for the consumer.
Presentation by: Josh Sigel, Chief Operating Officer
|3:10 PM - 3:45 PM|
Preparing for the Brave New World
The race to adopt and adapt is our new normal, and transparency risks getting lost as change accelerates and consumers trust less and fear more. Join Jay Porter, President, Edelman Chicago, as he identifies the future flashpoints of transparency. We'll review the near (AI and blockchain) and known (animal welfare and sustainability), and look at factors we need to start addressing, including gene hacking, workerless factories and the "Trolley Problem." Transparency has been a force for good in solving today's challenges–let's challenge ourselves to be ready for what's to come.
Presented by: Jay Porter, President, Edelman Chicago