TransparencyIQ
Harness the Advantage of Consumer Trust
October 17-18, 2017 | Rosemont, IL
 
Key Participants:
Walmart | Unilever
Hershey's | McKinsey & Company
Learn How to Build Consumer Loyalty and Grow Your Business
Four Reasons to Attend!
Value of Transparency
Evaluate the business advantage of providing comprehensive product information to shoppers.
Best Practices
Learn to effectively incorporate product transparency into marketing strategies. 
Tangible Applications
Discover tools for building stronger customer connections to maximize category growth. 
Valuable Connections
Connect with transparency experts to find solutions to your specific pain points. 
DESIGNED FOR YOU
Information and best practices across industries and between peers
Brand Marketers
CPG and retail brands looking to fulfill the growing consumer demand for product transparency. 
Retailers
Retailers interested in bridging the communication and information divide with shoppers. 
Solution Providers
Agencies, researchers and consultants looking to build stronger partnerships with brands and retailers. 
Government
Federal agencies striving to understand current industry trends and pain points.
Harness the advantage of consumer trust
In today's marketplace, product transparency is the key to growing your business by building consumer loyalty and trust. Yet professionals charged with developing the strategy for transparency initiatives often struggle with seeking a roadmap to begin. Until now. 
 
TransparencyIQ offers a focused environment for like-minded individuals to gather and discuss challenges, gain insights, share best practices and learn from diverse perspectives. 
Consumers are increasingly more concerned about what's in the products they use and consume.
Source: Label Insight Food Revolution Study 2016
Cross-disciplinary Insights: Transparency affects stakeholders across your organization
 
  • Analytics and insights  
  • Brand/product marketing
  • ERP
  • Food science
  • Formulation
 
  • Labeling
  • Packaging strategy
  • R&D
  • Retail dietitians 
  • Strategy
 
  • Supply Chain
  • Sustainability
  • System, data and IT
  • Transparency
Thank you to the TransparencyIQ Advisory Board 
Providing guidance and perspective on content that will truly make a difference.
 
  • Bob Carpenter, CEO, GS1 US
  • Girish Dhaneshwar,  AVP Supply Chain Practice Leader, Cognizant
  • Dr. Elizabeth Dunford, Post Doctoral Research Fellow Univ. of North Carolina, Global FoodSwitch Project Leader
  • Tom Langan, NA Director External Affairs & Media Relations, Unilever
  • Patrick Moorhead, Chief Marketing Officer, Label Insight
  • John Phillips, SVP Customer Supply Chain and Global Go to Market, PepsiCo
  • Randy Skoda, President and CEO, Topco